Sunday, September 29, 2013

Promotion and Plumage

I've been absent recently, taken with outside concerns, and happily, the creation of a new piece or two to share.  This time around we have another Singapore Slingers poster - two events advertised on one image.  Halloween is just around the corner, and though I wanted to steer clear of the usual pumpkins, ghouls and black cats, I embraced the traditional colors.  Here we go:

 I needed two strong areas of contrast for the venues to be noticeably listed, so I gave our model two large "fans" - something of a lunar Sally Rand.  I used to include venue addresses, show times, cost and such - nowadays, I figure that if someone is intrigued by the image, they can do the homework necessary for more details.  Our shows are gladly becoming more and more popular, often selling out - as such, there is more room on the posters for imagery, rather than extensive information.  Let's have a look at our lady...

She's simple in nature, but evocative of the fact that costumes are encouraged, particularly at the latter of the two shows.  The more festive our audience, the better the show - a sensible truth. 

 The fans were a joy to enhance along the edges, extending abstract plumes to fill in the outside negative space, and make it a bit more clear what the gal is handling.  It goes without saying that feathers are a joy to illustrate - and seeing as how I strongly refrain from purchasing them nowadays (part of a largely vegetarian lifestyle), this provides me a manner in which to celebrate them vicariously, without harm to the creatures that wear them.

A closer look at the lettering:

Lettering design is always initially intimidating - I'm sure it will be, eternally.  I tend to over-think in this matter, worrying that I won't capture the theme appropriately.  The words are easy - the styling of those words instills fear.  In this case, I went just as vertically as with the last poster - just a little more tapered along the bottom, and in chartreuse against purple.  Regardless of the silhouette, the letters must "pop" visually, in order for the poster to catch the eye of passersby - colors help immensely in this aspect.

Finally, the signature.  On my non-commercial work, I sign almost exclusively with an initialed oval, also stating the date of completion.  On posters, however, I have to bear in mind that the viewer might want to see more of what I do - so it makes sense to provide the full name (as well as the copyright notice), so they can find me online, should they so desire.  Always a strange balance of letting the piece shine, and trying not to be too obvious in my plea to be noticed professionally.

To the season, and further musical endeavors.  I couldn't be more pleased to know that these pieces help to garner more attention around the orchestra... and more tickets sold.  Success...

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